A vertical video editor. With generation built in
a short about making iced coffee at homeDescribe the video you want…
Everyday Kitchen Start free
No card required.
Everything you need to make a video
Bring your own footage, find stock, or generate something new. Add voiceover, captions and overlays, and shape it all in the editor.
Yours Upload what you already shot or recorded.
From your phone Scan a QR code. Bring photos, video and audio from your phone into Loru.
Stock Search stock footage, images and music right in the editor.
From a link Paste a YouTube, TikTok or Reels link and start editing.
Generated New footage, images and music, made for this video.
Characters The same face across every shot.
Script Write it yourself, or have Loru draft it.
Voiceover Pick the voice, and redo any line later.
Captions Auto, word-timed, restyleable.
Overlays Text, stickers, video and animation over any clip.
Text styles Save a text look. Reuse it on captions and text overlays.
Animate Turn any photo into a moving shot.
Reframe Horizontal footage recut to fit 9:16.
Countdowns A ranked list that builds as the video plays.
Publish or take it with you
Publish to YouTube now, or schedule for later. Split longer recordings into parts and give each its own date.
Part 1Part 2Part 3
September 14–202026
Mon14
Before everyone left Part 1
Tue15
Wed16
Why the jobs disappeared Part 2
Thu17
Fri18
What remains today Part 3
Sat19
Sun20
Nothing gets stuck in one project
Keep footage, voices, music—even whole parts of a project—in one library. Bring them into your next video whenever you need them.
Library / Channel kit
Search everything
AllVideoVoiceMusicImages
Everything
Channel kit
Voices I keep
Travel footage
Music
Images
FIELD NOTES 
UNTIL NEXT TIME Plans and pricing
The full editor is included in every plan.
Free
$0
No card. One-time, not monthly.
The full video editor
Unlimited projects, renders and previews
Unlimited stock footage, images and music
Publishing
5 finished videos to download or publish
AI generation
60 images or 2 min video
5 min audio · voiceover or music
2 GB footage · 2 GB library · 1 channel
Start freeCreator
Most people
$19 /mo
$190 a year — two months free
The full video editor
Unlimited projects, renders and previews
Unlimited stock footage, images and music
Publishing
30 YouTube publishes / month
Unlimited downloads
AI generation
180 images or 6 min video
50 min audio · voiceover or music
50 GB footage · 50 GB library · 3 channels
Choose CreatorStudio
$49 /mo
$490 a year — two months free
The full video editor
Unlimited projects, renders and previews
Unlimited stock footage, images and music
Publishing
90 YouTube publishes / month
Unlimited downloads
AI generation
560 images or 18 min video
3 h audio · voiceover or music
100 GB footage · 100 GB library · 10 channels
Choose StudioOnly want the editor? The Editor plan is $9 a month — everything but the AI, unlimited videos.
Questions
- Can I use my own footage, voice, and music?
- Yes. Upload your footage, recorded voice and music, and edit them together. AI generation is another way to add footage, images, voice, and music.
- Where can I publish from Loru?
- YouTube, with direct publishing and scheduling. Support for TikTok and Instagram is planned.
- Does it work on my phone?
- Editing requires a computer. On your phone, you can upload footage, watch videos, manage your library and check your publishing schedule.
- If I cancel, do I lose my videos?
- No. Your projects stay in your account. You can still watch and edit them within the free plan's limits.
No card required.